UAE, the strongest and most valuable brand
Emertat Group decided to close its office in France.
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July 29, 2022The UAE lead the way as the strongest and most valuable brand in the Middle East and Africa, MENA, and ranked 18th globally at Dh2.45 trillion (US$672 billion), according to the latest report by Brand Finance, the world’s leading independent brand valuation consultancy. The ranking places the Emirates at 18th, a rise of two places from last year.